The Project
Upward VR, located in Penn Square Mall in Oklahoma City, is Oklahoma's first Virtual Reality Arcade. We worked with Upward VR to create a promotional campaign for Spring Break––Spring FeVR. Each day during this Spring Break had deals & promos assigned to it. Our job was to communicate that visually and get the word out.
The main goals of the campaign were to:
- Increase customer traffic
- Increase sales
- Further brand exposure
Spring FeVR was promoted across Facebook, Instagram, and Twitter, as well as within Penn Square Mall.
The Execution
In order to meet & exceed those goals, we created a campaign that is not only aesthetically-pleasing, but one that pays homage to the 80s arcade theme. Utilizing neon colors and an airy vibe, we created numerous social graphics and motion graphics aimed to connect with the target audience. We couldn't be happier with the result!
