The Project
Construction Worker Services is a startup based out of Tennessee, and is a classic example of seizing an opportunity where there was a need. Founded by a former industrial worker, CWS offers laundry and necessity services, while providing excellent quality, exceptional value and unmatched reliability for the hard working men and women of the construction trade.
Round Table was tasked with branding Construction Worker Services. The scope of work included:
- Logo Design
- Website Design & Development
- Marketing Collateral
- Informational Handouts
The Execution
Since CWS exclusively caters their services to industrial construction workers, we wanted the brand to do that too. The logo was built around two crawler cranes--a visual staple of any industrial job site. Throughout American history, industrial workers have helped pave a way for innovation and progress. We wanted to show our respect by utilizing the red, white, and blue color palette.
The website was built with the user in mind, and was designed for an easy user experience--especially on mobile.
By building the entire brand with the niche audience in center focus, we were able to support and empower the industrial construction worker, which in turn established a strong identity and sense of brand loyalty for CWS.
