SWCS: The Big Vision
The Project
Southwest Covenant has been providing families superior academic opportunities in a Bible-based environment since 1982. A consistent increase in enrollment from year-to-year has caused a need to update and expand their facilities. We were tasked with branding this particular capital campaign, and supplementing the fund raising efforts with a brochure and contribution card.
The Execution
We collaborated with Southwest Covenant to develop the name, BIG Vision. We wanted to capture the fact that this was big and ambitious project that aligned with the school's purpose: to equip and educate students to influence the world for Christ.
The logo uses the school's colors, drawing familiarity to potential donors, while the "lightbulb" detail signifies the end result of expansion: preparing and educating more students to be a light in this world full of darkness.
The brochure had a good bit of information that needed to go on it, so we used visuals and original icons to support the text, and highlight pertinent facts and information.
