The Project
Lewis Jewelers is a premier jeweler in the greater Oklahoma City area. Lewis Jewelers reached out to us to update their logo and give their visual identity a refresh, while maintaining brand association with the former logo.
The Execution
Upon concepting & crafting the new look, we utilized a rich & royal blue with a lightened black to give the new logo a timeless & elegant feel. We also used the former logo's "L" in the diamond to pay homage to the brand that Lewis Jewelers has built with over 40 years of experience in this industry.
Readability from a distance was a main focus in creating this new look. If you've ever driven through OKC, chances are you've seen Lewis Jewelers billboards––which is why we utilized large & legible typography.
