Lewis Jewelers Outdoor Boards

 

The Project

Lewis Jewelers, a premier jeweler in the OKC Metro area, needed an updated, eye-catching look for their extensive outdoor & print advertising efforts. These outdoor boards were implemented during different seasons with over 50 outdoor board locations in the OKC Metro area. If you've ever driven through OKC on I-35, there's no doubt you've seen them!

The Execution

We made sure to use short, catchy headlines given that people driving by only have a limited amount of time to digest information. Knowing this, we created headlines that would tie in well with images of diamonds. Clearly visible from anywhere within viewing distance, these outdoor boards incorporate Lewis Jeweler's brand identity and provide a fresh look & design compared to other billboards.

 
Print, CampaignJacob Cossey